First-hand informationFacts, developments, recommendations 04.12.2024 AGMA-DNA - Advanced Data for a New Era of Digital Media Planning The digital advertising landscape is constantly evolving, and with the Digital Usage Analysis (DNA) by agma, marketing and media professionals now have access to cutting-edge, privacy-compliant reach data. This innovative study marks a new milestone by moving beyond outdated cookie-based measurements, offering advanced insights that enhance the quality of digital campaigns. ⟶ read more 13.10.2024 Podcast Analysis for Media Planning Podcasts have become an integral part of the media landscape, offering advertisers an exciting opportunity to deliver targeted messages to specific audiences. But how can the effectiveness of podcast advertising be accurately measured? This is where the ma Podcast comes in, providing valuable data on reach and audience analysis. ⟶ read more 03.10.2024 Making Crossmedia Measurable: The b4p 2024 as a Key to Integrated Media Planning The b4p 2024 study brings new opportunities to crossmedia planning. With the integration of AGF X REACH data and a new consumer typology, advertisers can now gain detailed insights into th ⟶ read more 21.09.2024 TV vs. Streaming: New Figures on Video Usage in Germany The latest data from AGF Video Research for August 2024 provides fascinating insights into the current usage behavior of TV and streaming services. Here are the key findings: ⟶ read more 14.09.2024 Video Advertising and AI: The Future of Media Agencies In an ever-changing media landscape, media agencies remain optimistic and see promising developments on the horizon. The German Federal Association of Digital Economy (BVDW) has recently publ ⟶ read more
