Digital Audit:
Efficient Control and Optimization of Your Digital Campaigns
Our digital audit offers comprehensive analysis and optimization of your digital campaigns to ensure that your advertising efforts are efficiently and effectively deployed across all digital platforms. Using robust evaluation methods and cutting-edge technologies, we help you maximize your campaign performance and minimize risks.
Campaign Evaluation: Comprehensive Performance Analysis
We analyze the performance of your digital campaigns based on a combination of quantitative and qualitative parameters. Through a detailed scoring system, we assess campaign effectiveness and provide optimization recommendations to enhance viewability, reach, and the success of various campaign types.
Competitive Analysis: Valuable Insights into Your Competitors
Our digital competitive analysis is a key component of the digital audit. It includes evaluating the strengths, weaknesses, strategies, and digital presence of your competitors. This thorough assessment gives you critical insights into the competitive landscape, helping you strengthen your market position, identify opportunities, and mitigate risks. We analyze Share of Voice (SOV), media investment, media split, content strategies, social media activities, website traffic, and viewability.
Ad Verification: Ensuring a Safe and High-Quality Media Environment
Our ad verification ensures that your ads are delivered in safe, brand-appropriate environments. We make sure that your campaign planning, execution, and targeting align with media environments that support your brand image and maximize return on investment (ROI). Additionally, we set technological standards for publishers to ensure high-quality placements. Key areas of verification include Brand Safety, Viewability, and Ad Fraud.
Website Check: Optimizing Website Performance
Our website check provides a thorough analysis of your website’s functionality, security, and user experience. We conduct in-depth functionality tests, cross-browser and device compatibility assessments, performance and content evaluations, as well as usability testing. Furthermore, we review aspects such as accessibility, SEO, security, and mobile-friendliness to ensure that your website delivers optimal performance and an excellent user experience.
Through our Digital Audit, we ensure that your digital campaigns not only achieve the best possible results but also run in safe and high-quality environments. Our approach focuses on continuously optimizing your digital presence and improving the efficiency of your advertising efforts.