Influencer marketing

Influencer marketing has been an integral part of brand communication and interaction with consumers and new target group potentials for many advertisers for several years. With our expertise, we can support you with

• Campaign audit and optimization (pre- and post-analyses): 
  We take a close look at your campaigns and develop appropriate recommendations and optimization suggestions for future campaigns. This includes quantitative audits where we analyze performance parameters such as follower demographics, interests, engagement rate benchmarks, location breakdowns and fake user verification based on historical follower changes. We also conduct qualitative audits where we assess authenticity, brand fit, creative style and potential risks, including conflicts of interest and digital brand risks. We also compare influencers' fees with the value they deliver to ensure you get value for money.
• Reporting and KPI optimization: 
  Based on defined metrics, we monitor compliance for each campaign. In addition to purely quantitative reports, we also produce qualitative reports that evaluate the effectiveness and efficiency of strategies, creative approaches, influencer selection, budget allocation, compliance, engagement quality and brand risk management to fully assess the value and impact of your campaigns.
• Operational Efficiency Improvement: 
  We optimize your processes, minimize risk and provide effective, clear dashboards to improve operational efficiency.