Media Audit & Controlling:

Our strategy audit is the cornerstone of any successful campaign, guiding the development of your media planning. We work proactively to ensure that your media agency makes the right strategic decisions from the start, preventing potential mistakes before they happen. This way, your campaigns are set on a path to success from the very beginning. Additionally, we offer comprehensive audits and controlling across all media channels to maximize the efficiency of your media investments.

Strategy Audit: Proactive Oversight and Guidance of Media Planning

Our strategy audit is not an ex-post control; it begins early in the process to oversee and steer media planning from the outset. Key criteria include:

• Goal Achievement: We evaluate the planned campaign objectives and assess whether the media planning effectively supports these goals.
• Quality: We monitor the quality of media plans, ensuring adherence to best practices and industry benchmarks.
• Briefing Fulfillment: Our analysis ensures that the media agency fully implements all requirements outlined in the client briefing.
• Brand Safety: We ensure that your brand is placed in safe, brand-suitable environments, avoiding any potential risks.

TV Audit: Precise Media Buying Optimization and Channel Analysis

Our TV audit provides an in-depth analysis of your TV campaigns:

• Media Buying Optimization: We assess your agency's media buying strategy using a proprietary benchmarking system.
• Airing and Costs: Detailed review of the airing and associated costs of your TV spots.
• Ex-ante Review: We analyze the media buying lists before airing to ensure that qualitative and quantitative requirements are met.
• Channel and Time Zone Mix: We identify and avoid “skewed plans” driven by conditions through our analysis of channel and time zone mixes.

Print Audit: Optimal Placement and Rate Control

Our print audit focuses on the following key aspects:

• Quantitative and Qualitative Control: We review your media plans for reach, frequency, and audience affinity.
• Placement Optimization: Our proprietary system for prioritizing placements increases contact opportunities.
• Circulation Control: We validate circulation data and trends to ensure the actual reach of your advertisements.
• Rate and Condition Optimization: We ensure that rate prices are accurate and negotiate optimal conditions.

Radio Audit: Precise Control by Radio Specialists

Our radio audit includes:

• Specialized Expertise: Quantitative and qualitative control by our radio specialists.
• Optimization Systems: Use of proprietary optimization systems to maximize reach and impact.
• Audience Analysis: Examination of your radio ads' audience reach and affinity.

Digital Audit: Efficient Control and Optimization of Digital Campaigns

We offer comprehensive digital audits with support from leading partners in the following areas:

• Viewability Audit: Measuring the visibility of your digital ads.
• Brand Safety & Suitability Audit: Ensuring that your ads are placed in safe, brand-appropriate environments.
• Ad Fraud Audit: Identifying fraudulent traffic and protecting the efficiency of your campaigns.
• Performance Audit: Reviewing CTR, CPC, and CPM and comparing with industry benchmarks.
• Cross-Platform Audit: Analyzing campaign performance across different platforms.

With our proactive strategy audit and comprehensive audits across all media channels, we ensure that your campaigns are optimally planned and executed from the start, delivering maximum efficiency and impact.