Training and Media Workshops: 

We offer comprehensive training and media workshops designed to enhance the knowledge and skills of your product managers and employees in the media field. Our tailored workshops and seminars cover the latest media topics and trends, providing your teams with the expertise they need to tackle the challenges of modern media management.

Comprehensive Training on All Aspects of the Media Process

Our seminars provide in-depth insights into all relevant areas of the media process, including:

• Fundamentals of Media Planning: An introduction to the key elements of media planning and their practical application.
• Market-Media Studies and Data Collection: Teaching methods for analyzing media markets and target audiences and effectively utilizing market-media studies.
• Competitor and Target Audience Analysis: Strategies for analyzing the competition and accurately defining and targeting your audiences.
• Planning Process from Briefing to Campaign: Developing an ideal planning process, from crafting a detailed briefing to the successful execution of a campaign.

Specialized Topics and Practical Applications

In addition to the fundamentals, our training covers specialized topics to fully equip your teams:

• Media Derivation and Planning Process: Understanding media derivation and integrating it into the overall planning process.
• Reporting and Controlling: Providing techniques for monitoring and controlling media plans to maximize campaign success.
• Agency Network Structure and Pitch Processes: Insights into the structure of agency networks and conducting successful pitches.

Through our training programs, your teams will acquire the necessary knowledge to effectively manage media investments and develop successful media plans that meet market demands.